Custom Course

How musicians can exploit the internet: strategies for a new market. Understand and develop the strategies that determine the promotion and popularity of a musical product on the web, through Social Networks and Social Media Marketing.

Course program

Techniques, tools and strategies will be explored in depth to acquire knowledge of complete management in the self-promotion field.

A work of art, whatever it is, necessarily needs appropriate communication: from market research to the distribution and promotion of a video, from web convergence to advertising on Google and Facebook, from the foundations of marketing (SEO, SEM , DEM) to the conveyance of a finished product. All the most important features of new media will be explored in depth: Facebook pages, the authority of Twitter, the virality of YouTube, the professionalism of LinkedIn, the internationality of SoundCloud and BandCamp, and the need to manage an official site through content Management System (WordPress, Tumblr).

The student will have the opportunity to apply the techniques of self promotion directly on his musical project by creating a creative strategy aimed at achieving the intended objectives.


Fabrizio Galassi is a journalist, teacher and digital marketing consultant. He was director of until 2008; since 2009 he has been teaching digital marketing in the musical and artistic fields. As a journalist he has written for, Kataweb, MTV Italia, Wired, IlFatto Quotidiano and Lef


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